IndieChess

IndieChess is the personal brand of Christopher Poloniato, a chess technology content creator and solo founder building at the intersection of chess, AI, and web development. Based between Toronto and South Africa, Christopher is the creator behind ChessWeb.site (a chess-native website builder) and TrendingChess.com (an AI-driven directory of the chess ecosystem).

What sets IndieChess apart is the transparency. Christopher builds in public, documenting the process of using AI agents to run a chess technology business as a solo founder. His content covers chess tech tutorials, AI automation for the chess industry, and behind-the-scenes looks at building products for chess coaches, academies, and content creators.

ChessBase India featured Christopher for creating a platform that lets anyone build a chess website in five minutes. His work sits at a unique intersection: he is not primarily a chess player or coach, but a developer who understands the chess ecosystem deeply enough to build tools that serve it. His YouTube channel focuses on educational content about chess technology, from coding tutorials to AI integrations.

IndieChess represents a growing niche in the chess world: creators who focus on the technology and infrastructure that powers modern chess, rather than the game itself. If you are a chess coach, organizer, or content creator looking for tech-forward solutions, IndieChess is worth following.